welcome to
The Incubator
Got an idea for something? A business, a project, a thing you want to make? Let's hatch it together. Five quick questions, ten minutes, no email required.
scene one
The Spark
Every idea starts with a name and a sentence. What's yours called, and what is it?
Real example: "CAM is an app where kids can make their own movies."
scene two
The Warmth
Eggs need warmth to grow. Who is your idea for? Picture one specific person who would smile when they found it.
It's okay to be super specific. "Kids who love stop-motion but don't have fancy cameras" is more useful than "everyone."
scene three
The Shell
What makes your idea YOURS? What's something only you would think of? It can be tiny. The smaller the better, usually.
Big ideas already exist. The small specific thing is yours alone.
scene four
The Crack
Eggs hatch by cracking open just a little. What's the smallest first thing you could make or do this week? Something tiny and real.
"Draw a picture of it" counts. "Tell three friends" counts. Tiny is the point.
scene five
The First Flight
If everything goes well, what does success look like a year from now? You don't need to be realistic. Dream big.
This isn't a promise. It's a direction. Aim there.
your idea, hatched
Meet your Idea Card
[your sentence]
it's for
[your audience]
what makes it mine
[what's yours]
my first tiny step
[first step]
one year from now
[your dream]
your next step
Ready to plan it? Try the Workshop.
Seven sections, fifteen minutes. You'll walk away with a personalized roadmap of what to do this week, this month, and this quarter.
When you're ready to make your idea real, Roost builds custom business hubs called Coops. See how Roost works →