Roost See pricing →

One calm place for everything your business juggles.

Hand-built web apps called Coops. No templates. No SaaS sprawl. Yours forever.

Not sure which one you need?Answer three questions and I will tell you, in about thirty seconds. →
450+ people in Coops, built one at a time in Crozet, Virginia

Did you know Roost makes Coops for families, too?

A Family Coop is $9 a month, or $90 a year, which is two months free. There is a live demo you can poke at with no account. The business prices below are not for you.
Start free →

not screenshots, actual working apps

Open one and poke around

These are real Coops. Click anything. Nothing is behind an email wall.

These are real. Click anything. No email wall.

the one most people need

Your website is lying about your hours.

Not on purpose. Somebody built it, something changed, and now the menu button goes nowhere and the hours are from two summers ago. Meanwhile the real information lives in your head, a group chat, and a laminated sign by the till.

website + Coop

The Pair

$2,500 one time, and you own both

A new website and the Coop that feeds it, built together so they can never disagree. You change your hours once, in the Coop, from your phone. The website updates itself. So do the screens in the room, if you have them.

What you get

  • A real website, built by hand, not a template
  • A Coop with up to 5 Feathers behind it
  • One place to edit, from your phone
  • Menus, hours, staff, specials, all live
  • Link previews, search tags and the boring parts done properly
  • Both yours outright, no subscription

What it ends

  • Emailing someone to change a price
  • Updating the same thing in three places
  • Hours that are wrong on Google
  • A menu customers cannot find
  • Paying monthly for a site you do not own
  • Waiting a week for a one-line edit

Bought separately that is a $1,500 Coop plus a site build. Together, $2,500. Delivery is usually a week.

plain numbers, no quote form

What a Coop costs

One build fee, and you own it. Care plans are optional and you can pause them anytime.

a small family
the Nest
$5,000
one-time build . Founding Flock: $4,000 for life
  • Up to 12 Feathers
  • A new Feather every month, rolled in when it fits
  • Brand kit, content calendar, asset library, internal wiki
  • 5 to 7-day delivery from kickoff
  • Optional Standard Care from $400/month
Talk about a Nest
the whole flock
the Brood
$12,000
one-time build . Founding Flock: $9,600 for life
  • Unlimited Feathers
  • A new Feather every month, rolled in when it fits
  • Multi-user access, advanced data layers, custom integrations
  • 10 to 14-day delivery from kickoff
  • Optional Premium Care from $850/month
Talk about a Brood
the whole rookery
the Rookery
Custom
multi-client, multi-team operations . scoped to fit
  • Everything in the Brood, at scale
  • Multiple Coops under one roof
  • Agency and multi-location workflows
  • Scoped together before anything starts
  • Care scoped alongside the build
Talk about a Rookery
Care plans, optional: Basic from $150/mo, Standard from $400/mo, Premium from $850/mo. Rookery care is scoped with the build. Bug fixes, feature additions, small upkeep. Start or stop anytime, no contracts. The first 10 clients join the Founding Flock and lock their care rate for life. See the Care tiers →
Nonprofit, booster club, or community group? You get 25% off any Coop, always. That is $1,125 for an Egg, $3,750 for a Nest. See the nonprofit Coop →
Got a family instead of a business? A Family Coop is $9 a month, or $90 a year. There is a live demo you can open with no account. Start free →

I wanted to delegate more, and Roost gave me the freedom to do it. Ordering, training, and instant website fixes all live in the coop, one place that keeps everything buzzing. When inventory runs low, I order from my vendors with a tap.

restaurant owner

As a small but mighty agency, I onboard clients and keep them true to their brand while tracking my team's work in the same place. No more digging through Drive for assets, clumsy reporting, or social posts drifting off brand.

marketing agency owner

The coop kept me organized while launching my business: operations frameworks, a client funnel, and simple ways to promote events, track leads, and set up email campaigns that meet my clients at every step.

founder, new business

"Check the coop" is my favorite new sentence as a mom. Chores, school assignments, and our shared family calendar all live in one place now, and my kids actually use it.

a Roost mom

the part nobody puts on a website

The math, plainly

the subscription way
$350/month
  • $4,200 every year, forever
  • Five or six tools that do not talk to each other
  • Prices rise whenever they feel like it
  • Stop paying and it all disappears
  • You own nothing
the Roost way
$1,500$750 once, launch price
  • Pays for itself in about 9 weeks, on the build alone
  • One place, built around how you actually work
  • No per-feature upsells, no surprise hikes
  • Care is optional and you can pause it anytime
  • Yours forever
Year one saves about $3,700. Every year after saves the whole $4,200.

If your Coop is not right, I keep building until it is. Hand-built means it fits.

Every Coop ships with 20 years of marketing, fundraising, and business operations experience built right in.

what kind of work do you do?

Built for how your world runs

however you like to start

Three doors in

Just want to talk?

Fifteen minutes, no pitch. Tell me what is driving you nuts and I will tell you honestly whether a Coop helps.

Book a free 15-minute call

Ready to build?

The intake takes about twenty minutes and saves as you go. It is how every Coop starts.

Start the intake

Here for your family?

A Family Coop is $9 a month. Tell me what it is for and I will build it around you, or open the demo first.

See the Family Coop
Notes from the studio New Feathers, what I am building, and the occasional useful thing. About once a week, never more.