Sample Coop · Brownsville Market is a real Crozet grocery and deli. This Coop is a white-label demo by Roost, built in their brand, not ours.
MARKET HUB
BROWNSVILLE MARKET
a small-town grocery, deli, and pizza counter
← Back to the Flock Visit brownsvillemarket.com → a Roost Coop

FRESH · LOCAL · DAILY

YOUR MARKET HUB.

The Coop behind Brownsville Market. Live menu data updates the TV signage at the counter automatically. Hours and contact info stay in sync across the storefront, the website, and Google. The employee tutorial lives here too, available to every team member whenever they need it.

NOW SHOWING ON THE TVs Week 3 of May 2026 · Mon May 18 - Sun May 24
TODAY
Mon May 18
Tomato basil soup + pizza specials
DOORS
OPEN
6:30am to 8pm today
TVs ONLINE
3 / 3
Last sync 14 minutes ago
SHIFT
4
Staff on the floor right now

WHEN WE'RE OPEN

HOURS

The same hours show up on the storefront door, the website, the TVs, and Google. Edit once here, it flows everywhere.

HOW THIS CONNECTS Updating these times pushes new hours to the TVs at the counter, the brownsvillemarket.com homepage, and the Google Business listing. One change, three places synced.
MONDAY
6:30 AM to 8:00 PM
TUESDAY
6:30 AM to 8:00 PM
WEDNESDAY
6:30 AM to 8:00 PM
THURSDAY
6:30 AM to 8:00 PM
FRIDAY
6:30 AM to 9:00 PM
extended for pizza night
SATURDAY
7:00 AM to 9:00 PM
SUNDAY
7:00 AM to 7:00 PM
HOLIDAYS
Closed Thanksgiving & Christmas
all other holidays open regular hours

SAY HI

CONTACT

Whether it's a catering order, a custom pizza request, or a question about today's soup, here's how to reach us.

HOW THIS CONNECTS Phone, address, and email update across the TVs, the storefront signage, the website footer, and the Google listing. One change, everywhere synced.
PHONE
(434) 555-0142
In-store orders, catering, or just a question. Best to call after 10am.
EMAIL
hello@brownsvillemarket.com
For catering inquiries or anything that needs a paper trail.
ADDRESS
5784 Three Notch'd Rd
Crozet, VA 22932
Right off Route 250. Big white-brick storefront, hard to miss.
CATERING
Ali · Manager
Ali handles every catering order start to finish. Email best for the longer requests.

FOR EVERY TEAM MEMBER

EMPLOYEE TUTORIAL

The full Brownsville Market team training, the same way every shift sees it. Read once on day one, come back whenever something's unclear. Nothing changes on the floor without the tutorial reflecting it first.

1
UNDERSTANDING THE TV SYSTEM
Three TVs run continuously at the counter, all showing different things on a rotation.
  • TV1 runs breakfast in the morning, then pizza specials from 11am on.
  • TV2 runs the lunch line and dinner entrees. Mornings, it shows a quiet teaser image.
  • TV3 rotates daily specials, soup of the day, and seasonal notes.
If a TV goes blank, walk over and check the Fire Stick. The fix is usually unplugging it for ten seconds and plugging it back in.
2
READING THE MENU OF THE DAY
Each morning, glance at TV2 before opening. It shows you what's on for lunch and dinner. The soup of the day shows on TV3 with the daily specials. When a customer asks "what's the soup today," you don't need to walk back to check, just glance at TV3.
3
WHEN A MENU ITEM RUNS OUT
If we sell out of an entree or a soup before close, walk back to the laptop and open the Menu Form (or this Coop, Feather 04). Change that one field from the item to "Sold out" and save. The TVs update within two minutes. Customers stop asking for the thing we don't have, and the team stops re-explaining it.
4
UPDATING THE WEEKLY MENU
Ali handles the weekly menu update on Sunday afternoons. The form lives at the Menu Form Feather here. You don't need to update the weekly menu unless Ali asks you to cover for her. If she asks you to cover: open Feather 04, fill out the dropdowns for each day, save. Every field is a dropdown for a reason, you can't break it by typing the wrong thing.
5
PHONE AND CATERING ORDERS
Phone orders go on the clipboard at the register, same as always. Catering orders always go to Ali, never taken on the spot. If a customer asks about catering, take their name and number on the clipboard's catering tab, write the date they need it by, and tell them Ali will call them back within one business day. Never quote a price.
6
CLOSING CHECKLIST
At close, walk past each TV and confirm it's still running. If anything looks frozen or wrong, send a quick text to Ali so she can check it before the next shift. Do not try to fix anything beyond the unplug-and-replug trick. Everything else, leave it to morning.
7
WHEN IN DOUBT, ASK ALI
Ali is the manager and runs the day-to-day. Whether it's a strange customer request, a TV acting up, a vendor at the door, or a personal question, she's the person. The Coop is the documentation. Ali is the human. Both exist so the work can keep moving.

THE CASE STUDY

ABOUT THIS COOP

Most Coops carry Roost's design vocabulary. This one doesn't, on purpose. Here's why that matters.

A WHITE-LABEL DEMONSTRATION

Brownsville Market had a strong visual identity long before Roost showed up. Navy, gold, subway tile, Bebas Neue, the whole signage system. The job wasn't to redo it. The job was to build an internal hub and TV signage system that looked like Brownsville, not like a generic SaaS tool wearing Brownsville's name in the corner.

Every Feather you've toured uses Brownsville's color palette, Brownsville's typography, Brownsville's tone. Roost shows up in exactly two places: the small banner at the top of this page, and the navy-tinted egg in the footer below. That's the entire Roost mark.

What this means for your business: if you've already invested in your brand, you don't have to choose between an internal tool that works and one that fits. Your Coop can look like you, not us. The egg can be your color. The fonts can be your fonts. The voice can be your voice.